Statistics suggest that consumers have mixed feelings about fast-fashion. While companies like H&M and Zara pioneered the rise of cheap fashion over the past two decades, a new breed of direct-to-consumer e-commerce brands from the United States, Europe and China have accelerated and refined affordable, of-the-moment clothing in recent years.Ĭompanies like Asos, Boohoo, and PrettyLittleThing, along with Chinese competitors including SHEIN, Peacebird and Temu, are leveraging TikTok, Facebook and Instagram both to respond to the latest trends via small-batch manufacturing and to push their own designs out via influencers and slick ads. Fast fashion sales totaled $68.6 billion in 2020 and could rise to almost $212 billion by 2030. The global market for fast-fashion is large and growing.

What Are Your Favorite Alternatives to SHEIN?.

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List: Trendy Alternatives to SHEIN for Cheap Clothing.

Keep scrolling to discover my favourite new-in pieces, as well as some tips on how to style them. Expect everything from relaxed tailoring to cosy knits and stylish boots to sensational sequins. As a self-proclaimed fussy shopper, I consider it a skill to be able to spot the hero pieces a mile off, so I scoured the new-in pages to bring you only the best of the best.

The striped half-zips and wool oversized blazers are staples in every Who What Wear editor’s autumn wardrobe.īut with hundreds of new pieces landing online every week, it can be difficult to work out what’s a cut above the rest. Last but not least is & Other Stories, which rules on knitwear and tailoring especially. Beautiful quality but at a reasonable price point, its new-ins are always effortlessly chic and easy to wear. COS is my go-to for when I need a confidence boost. Zara is all about the trend-led pieces mixed with sleek, tailored separates as well as an ample offering of great coats, shoes and earrings. There are some hight-street brands that continue to impress us season after season- & Other Stories, COS and Zara, to name a few-and each serve a different purpose.

Thanks to the high street, there are plenty of elevated (and affordable) staples out there that are worthy of a place in your wardrobe. We also firmly believe that that statement doesn’t just apply to designer pieces. It should be something that you love and that excites you, that you return to time and again because of the joy it brings.

At Who What Wear, we firmly believe that every item you buy should be viewed as an investment.

Zara seamless wool sweater